Performance Coaching and Mentoring
- doug4634
- Dec 3, 2025
- 2 min read

By Doug Zeisel, TCV Growth Partner:
Behind every Olympic medal winner and every champion team, there are a team of coaches. Some focus on athletics, some focus on nutrition, and others focus on mental fitness. To compete at the highest level, winners rely on their mindsets as well as improving their skills. That’s why “performance coaching” is essential for a winning athlete and a winning team. It is not only essential for sports, but also for business success.
What is “Performance coaching”? It is a combination of counseling, support and coaching. It focuses on the craft itself as well as the minds that perform the craft, whether it’s mountain climbing or closing an enterprise software sale. However, it is a required step for anyone to move beyond from being “good” to “great” at their craft and to move up the corporate ladder.
Furthermore, Performance coaching can be useful for building the company structure. To grow efficiently why not provide the opportunity for motivated employees to learn what they need to know to assume larger responsibilities? Then you can onboard a lower cost employee to fill the void as the employee becomes a manager. And providing opportunity for advancement is a key attribute of a great corporate culture!
Would you like your bookkeeper to gain the knowledge develop the skills to become your controller? Or how about finding, hiring and overseeing a salesperson? At TCV our team has helped individuals learn the skills, mindset and knowledge needed to advance:
Bookkeeper to Controller
Controller to CFO
Sales Person to Sales Manager
Department head to COO or VP of Operations
Marketing Leadership
Building a business is no different than training to win in a soccer game or an Olympic competition. It requires you not only to outmaneuver competitors and build sustainable competitive advantages, but also to overcome your own limitations, in both required skills and mindsets. To building a business, you need a lot of help. Performance coaching should be on that list. Contact one of our specialists if you want help with mentoring and coaching an employee to the next level:
Financial Coaching: Dave Costello, Mark Wozniak
Sales Organization Development: Rick Vohrer
Operations: Mark Wozniak, Gary McDaniel
CEO Mentoring: Gary McDaniel, Rob Meissner, Deb Tillet
Marketing Advancement: Deb Tillet, Rob Meissner





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