"Best of" Small Business Tools
Updated: Jun 27
By J. Gary McDaniel, TCV Growth Partner -
Running a small business is as complex as ever. As an entrepreneur, you have to find a way to effectively deal with these complexities in order to efficiently build and grow a successful business. Fortunately, there have never been more business tools available to help you to do just that. The key is choosing the right tools for the job. And, if you do, it will make a huge difference in both your workday and your business's performance!
I have taken the time to sort through many of the “best of” lists on the web to see what others are recommending and have combined that with my own personal experience in using many of these tools. The result is my personal list of “best of” business software tools. Hopefully, this list will help save you some of your valuable time.
Best Accounting: QuickBooks. Honorable Mention: Wave, Xero, Freshbooks
Best eCommerce: Shopify. Honorable Mention: Squarespace
Best Website Building: Wix. Honorable Mention: WordPress, Squarespace
Best Online Payment Tools: PayPal. Honorable Mention: Square, Stripe, Venmo (PayPal)
Best Project Management: Monday. Honorable Mention: Trello, Asana
Best Time Tracking: Wrike. Honorable Mention: Toggl, Zoho
Best e-Mail Marketing: MailChimp. Honorable Mention: Constant Contact, Drip
Best Communications/Collaboration: Slack. Honorable Mention: Grasshopper
Best Document Management: PandaDoc. Honorable Mention: Rubex, M-Files, OneHub
Best Human Resources: BambooHR. Honorable Mention: Gusto, Hubstaff, Sage
Best CRM: Salesforce. Honorable Mention: Act!, Pipedrive
Best Sales/Marketing: Hubspot. Honorable Mention: Marketo
Best Hiring/Recruitment: Workable. Honorable Mention: Freshteam, Workday
Best Social Media Management: SproutSocial. Honorable Mention: Hootsuite, Buffer, Zoho
Best Video Conferencing: Zoom. Honorable Mention: MS Teams, GoToMeeting, Cisco Webex
Best Customer Service & Help Desk: Zendesk. Honorable Mention: Groove
Best Productivity: Boomerang. Honorable Mention: Evernote
Best Tax Software: TurboTax. Honorable Mention: H&R Block, Jackson Hewitt Online
Best Public Relations: Help A Reporter Out (HARO). Honorable Mention: Buzzstream, Google Alerts
Best Print Marketing: VistaPrint. Honorable Mention: Moo
Best Content Marketing & SEO: Moz. Honorable Mention: Contently
Best Graphic Design Tool: Adobe Illustrator. Honorable Mention: Canva, Inkscape
Best Software Process Integration Tool: Airtable
There you have it! So, the next time you are looking for some software to help you get organized and lighten your load, this list should give you a good place to start. Remember the old adage: Make sure you choose the right tool for the job! And if you need help developing a growth strategy your best bet is TCV Growth Partners. Feel free to contact me for more information. Gary@TCV-Growth.Partners
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