Don't Bother To get Dressed Until You Know Where Your Going! By Deb Tillett, Marketing Strategy Partner at TCV Growth Partners In other words, don’t wear flip-flops and jeans if you are going to a black-tie affair. Your company needs to present the “right look” before you spend money. Know Your Customer Before You Set a Marketing Budget A company’s ability to grow and succeed depends on the public holding the correct perception of what it represents and what it is selling. E